In recent years the evolution of digital technologies has been unbelievable. One main contributor to all these sudden changes is the influence of social media platforms which has expanded a lot! Believe it or not, that’s an undeniable fact. It has changed everyone’s perspective on life. Furthermore, this transformation has led to growth in many sectors. Especially in
Among all other platforms, TikTok has shown tremendous growth than expected. It provides us with the fastest way to connect with users globally. Getting likes and views from people all around the world has become easy on this. You can also use the tiktok counter app to gain insights about your videos instantly.
People have started to share and consume news on social online media. The main challenge for journalists is to share breaking news faster than ever. In these situations, platforms like these play a major role. In this article, let us see how TikTok has helped enlarge the industry.
What Is Journalism?
In simple terms, journalism is collecting, preparing, and distributing the latest news through various channels. Those channels can be any of the following
- TV and Radio
- Social media platforms
Evolution of Journalism
Do you know that the word journal was derived from the Latin word ‘diurnal’? So it means daily or belonging to a day.
Initially, journals were just books. It had the timings of daily prayers to be sung. Later in the 17th century, journals were used as personal diaries. People used them to write their everyday happenings.
By the next century, the meaning of journals wholly changed. These were the times the printing press was invented, and journals became a medium of written communication. In today’s world, journalism has been further enhanced with the entry of these applications.
Traditional VS New Media Difference
Over the years, everything has evolved around us. To understand the difference better, let us get to know their definitions.
What Is Traditional Media?
The media industry before the internet is traditional. It is as simple as it is. It traveled bit by bit. it mainly included channels such as
- Television etc
What Is New type of media?
it can be defined as media outlets after the advent of the internet. It is more active and reaches the audience quickly. It primarily includes channels such as
- Usage of Social apps like TikTok, Twitter, Instagram, and Facebook.
First of all, the working of this app is quite simple. Here users can create and share short videos. So we might wonder how it has led to a revolution. But it did! it is one of the most downloaded ones, with more than 3+ million downloads. The increase in user count globally is mainly because of the following reasons.
- Is straightforward to use.
- It provides its users with several unique features and options to explore.
- One can use it for both leisure and business.
- Helps to connect with users from anywhere in the world. It helps to enhance your content’s visibility too. To make it more effective, can opt for the tiktok counter.
With so many advantages, the app has become a great thing for sharing and consuming news. recently Facebook platform is also started a video reel feature rolled out in so many countries including the US, the UK, India, etc, and provides revenue to the creators.
How has TikTok Enthralled the Media Industry?
The main reason people started using it to consume news is that: it is fast and concise. In today’s time, you can find a household without a television but not without a mobile phone and internet. It has become an essential part of everyone’s life.
A few seconds of short videos give more detail than long elongated news on television. As a result, users have become very active and eager to find trendy news on this platform. The following are some ways the field can utilize this fantastic site.
To Find Audience
Right now it’s not just an app for lipsynching and dancing videos. The usage has evolved in a good way. Keeping track of likes and views is a must. You can also choose to use the TikTokCounter to buckle up the game by knowing live stats. All age categories, including Gen Zers and millennials, actively use these. It is one of the biggest advantages. It aids them in understanding the viewpoint of different generations and assessing the new culture.
To Share News Instantly
When there is breaking news, journalists must cover it as fast as they can. This process has become more efficient. With the live-streaming option, it is easy for journalists to gain more attention. The question is, how many users will it reach? The answer is worldwide! Because billions of people around the world use it every day.
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Initially, news through channels was always one way. The launch of these sites has made way for two-way communication. As we all know, the journalism process is a long one. A journalist should
- Gather accurate insights.
- Interact with people.
- Share breaking news instantly.
- Reach a wide range of audiences.
From the above, interacting with people is the most complex and vital step. Hence it should make use to know its audiences better. As properly detailed insights are provided.
Utilize Features Efficiently
Tik tok provides unique features for its users to utilize and explore. Such as
- ability to use Effects and filters
- Hashtag challenges
- Instagram paid ads
- Creating a duet or stitch video easily
- Trending songs library
- Q/A feature
Using these features, a journalist can express their content most innovatively. All these features are free too.
The era of modern media has begun its successful journey in all sectors. It was initially known only for its viral dance videos, but more news organizations started to indulge in this application over the years. It is a proven theory that can do wonders by posting content. It can trend anything overnight.
So who is going to miss out on such a great opportunity? Even the top news channel, such as BBC, has their account on TikTok with so many followers. If you are a journalist and not making use of its features then probably missing out on one of the trendiest items available. Hence utilize it to the utmost to make your reach more effective and fun.